Many of the expert book marketing folks have touted the benefits to authors of running a blog. On a blog you can offer excerpts from your book, talk about your characters, offer insights into your life and personality, even plug your books, all with the intent of piquing the curiosity of your target audience so they will want to buy your books. But to do that, people must actually come to your blog and read it.
A blog, or a web site, is like a box of brochures in that they can be effective advertising tools if disbursed but if left sitting in the back of a closet, they are useless to you. Handing out your digital brochures can be done in a number of ways.
Put the URL on every print piece of advertising you produce; from business cards to your books.
Add the URL to your e-mail tagline.
Add it to all your social media accounts.
Comment on other people’s blogs and fill in the URL field.
It is this last one that I want to talk about today. Commenting on other blogs that are related to yours or attract the same readers that you want to reach is a good way to introduce yourself to a new group of people. But to do it effectively requires some research and some thought. Continue reading Speak Up, Stand Out, Build Your Audience→
A while back I received a notification from Klout.com saying that according to their metrics, I am ranked in the top 10% as an influencer in social media. That caused an eyebrow to jump up my forehead: “Who? Me? No way!” But who am I to argue with social media metrics?
What is Klout.com
For those who don’t know, Klout.com is a utility that you can sign up with to track and measure your influence across all your social media accounts. You tell it which media outlets you use and it tracks how much influence you have by watching how many of your posts generate how much interest. Exactly how they do that is a closely guarded secret – and it seems to have changed several times over the past couple of years — but I suspect it has something to do with reading tea leaves. Continue reading Social Media Mogul→
As the orange orb of the sun slid down behind English mountain, splashing the sky with rose, vermillion and mauve, the day’s heat began to wane. The air started to move; a cool caress of their faces as they sat in their rockers on the porch before it drifted off to play among the trees. The rustling leaves were like soft music.
The breeze wafted first from the south, then paused, and resumed again from the northwest, paused and swung back again as though it were playing a game. “I wonder what makes the wind change like that.” She sighed. Continue reading Whence Blows the Wind?→
Let me start by saying that I am NOT a social media expert. I am NOT an SEO specialist. I do not have a PhD in twitterology. I can’t even claim to play any of these roles on television. I’m just a guy who has learned a few things; mostly by trial and error, who is willing to share these things with you.
I opened my Twitter account in 2010, but didn’t do much with it because I didn’t have a clue what I was doing. Why didn’t I jump on board sooner? That’s simple: I thought Twitter was just the silliest thing around and had no use for it at all. Continue reading Juicing Up Your Twitter Power→
Writing a great book and getting it published are just parts of the journey to becoming a successful author. Making the buying public aware of your book – and getting them to buy it – is the final, and often the hardest, step. If you were able to get published by a major publishing house, they will most likely shoulder most of that burden. If you go with a small publisher or self-publishing, as more and more os us are, that task will fall squarely on your shoulders.
The following is a round-up of book marketing tips posted to BookBuzzer by Tony Eldridge. Tony is the author of the action/adventure book, The Samson Effect, that Clive Cussler calls a “first rate thriller brimming with intrigue and adventure” and the Twitter marketing book, Conducting Effective Twitter Contests which helps people find targeted Twitter followers. He also shares his book marketing tips with fellow authors through his blog and through his free video marketing tips for authors. You can follow him on Twitter @TonyEldridge